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Custom E-Commerce Site
A storefront designed for your brand, not bound by a template, built with SEO and performance in mind.
What We Offer
More channels should not mean more panels
We have worked with brands and retailers for years, bringing every process from catalogue to collection into one system. Products, stock and customers live on a single record, and your own site, the marketplaces and your stores all sell from it. Opening a new channel no longer means opening a new panel.
One product record, many sales channels
Marketplace and carrier integrations
Store POS and omnichannel fulfilment
ERP, e-invoice and virtual POS connections
The Problem
Where running each channel from its own panel breaks down
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A separate panel per channel
Every sales channel managed separately from its own panel
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Prices that drift between channels
The same product updated on one channel and left at the old price on another
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Selling stock you no longer have
A product that sold out on one channel still selling on another, then being cancelled
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Orders moved by hand
A marketplace order re-entered into the warehouse and the accounts
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Shipping status asked by phone
Where a parcel is has to be asked of the carrier or a rep
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Channel profitability seen too late
What each channel actually earned assembled from spreadsheets at month end
If this sounds familiar, let’s talk
Let’s go through your catalogue structure, your channels and your current stock flow together, and pin down in the first call which step moves into one system.
Catalogue & stock
A product is defined once and every channel sells from that one record
Variants, serials and lots live on a single product record. Channel differences are handled with price and visibility rules rather than a second product. Stock is distributed from one pool, so a sale on one channel is reflected on the others immediately.
Orders & shipping
Orders from every channel land in one queue
Orders from the site, the marketplaces and the stores gather on one screen. Preparation, shipping labels, delivery and returns run in a single flow, and because the tracking code is written to the order, the customer follows it on their own channel.
Store POS & omnichannel
A store becomes a warehouse for the online channel, not its rival
The till runs on the same product and customer record, so sales, loyalty points and invoices accumulate in one place. Because store stock is visible online, an order can be fulfilled from the nearest location that has it, whether that is pick-up in store or ship-from-store.
Who It Is For
The platform is built around your product’s own logic
Catalogue structure, stock rules, dispatch and returns differ by sector: a brand managing size assortments does not need the same thing as one tracking expiry dates. The setups below show where those differences appear.
Fashion & Apparel
Size and colour assortments are managed on one product, and season changes, collections and return rates are planned with the catalogue.
Size/colour assortmentSeason & collectionHigh return rates
Cosmetics & Personal Care
Batch and expiry tracking attach to stock movements, while sets, gifts and samples are handled on the campaign side.
Batch & expiry trackingSets & gift itemsSampling
Home, Furniture & Décor
For bulky goods, delivery appointments, assembly and region-based dispatch become part of the order flow.
Delivery appointmentsAssembly serviceRegion-based dispatch
Food & Grocery
Expiry dates, cold chain and delivery windows are written into the stock and dispatch rules.
Expiry & batchCold chainDelivery windows
Spare Parts & Technical Goods
OEM codes, make/model fitment lookup and warranty processes attach to the product card and the order line.
OEM codesMake/model fitmentWarranty tracking
Multi-store Retail
Each store’s stock is visible online, and pick-up in store, ship-from-store and inter-store transfers run in the same system.
Pick up in storeShip from storeInter-store transfers
Modules
One system from catalogue to collection
Twelve modules run on one system, and we set the rollout order to match your sales volume and channel priorities.
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Product & Catalogue Management
Variant, serial and lot tracking, with the category tree, attributes and price lists on one record.
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Multi-channel Inventory
Warehouse and store stock in one pool, with channel allocation, reservations and counts all logged.
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Marketplace Integrations
Product, stock, price and order sync with Trendyol, Hepsiburada, Amazon, N11, Çiçeksepeti, Pazarama, İdefix and Temu.
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Order, Shipping & Returns
Orders from every channel in one queue, with carrier integration, label printing, delivery and returns in the same flow.
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Store POS Integration
The till runs on the same product and customer record as the online system, so sales and stock reflect instantly.
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Pick Up & Ship from Store
An online order is fulfilled from the nearest location with stock, with pick-up in store and inter-store transfers supported.
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Payments & Invoicing
Virtual POS, instalments, transfers and pay-on-delivery, with e-invoice and e-archive documents issued automatically with the sale.
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Loyalty & Campaigns
Points, membership tiers, coupons and campaign rules, with segment-based discounts and gift mechanics.
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Marketing Automation
Abandoned cart, back-in-stock and campaign messages across email, SMS and push as one customer journey.
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Reporting & Analytics
Sales broken down by channel, product, category and customer, with return rates and stock turnover on the same panel.
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Accounting & ERP Integration
Products, stock, accounts and invoices flow both ways with your ERP, so nothing is entered twice.
Comparison
A packaged platform vs. custom e-commerce software
| Criterion | Packaged platform | Custom e-commerce software |
|---|---|---|
| Catalogue structure | Only the fields the template allows | Your product’s own fields and variant structure |
| Channel management | A separate panel or plugin per channel | Many channels from one panel |
| Stock accuracy | Separate stock per channel, delayed sync | One pool, allocated to channels instantly |
| Integration | Limited to what a ready-made plugin covers | Purpose-built connections for ERP, POS and carriers |
| Customisation | Stops at the theme and plugin boundary | Developed to your own business rules |
| Ownership | The platform’s rules and limits apply | Your own infrastructure, your own domain |
Every channel you sell on connects to the same panel
Marketplaces
+ Custom APIShipping and delivery
Products, prices and stock flow from the system out to the channels, while orders, returns and shipment status flow back in. On the shipping side, labels print from inside the system and the tracking code is written to the order. For a channel or carrier with no ready connector we develop the integration at API level.
Channel-by-channel rolloutVerified in a test environmentMigration without pausing sales
Your own brand, your own domain
Your storefront goes live on your own domain with your own design. A marketplace is one channel among others, while the place the customer relationship is built stays your own store.
Your own domain and SSL
Fully responsive on mobile
Hosted in Türkiye, KVKK compliant
ERP, payment and e-document infrastructures
ERP and accounting
Virtual POS and payments
E-invoice and e-archive
Products, stock, accounts and invoices flow both ways with the ERP, and when a sale completes the e-invoice or e-archive document is issued in the same flow. Where no ready connector exists, we build the integration at API or database level.
How the rollout runs
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Analysis and data inventory
We map your catalogue structure, your channels and your existing data, and missing or duplicate records surface here.
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Build and integration
Core modules are configured for your brand, and marketplace, carrier, ERP and POS connections are verified in a test environment.
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Migration, training and launch
Product and customer data is migrated, old URLs are redirected, and go-live happens channel by channel alongside team training.
FAQ
Frequently Asked Questions
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Send us your questionRelated Services
The services that build this platform
Let’s bring your channels onto one system
Let’s go through your catalogue structure, your sales channels and your existing data, and tell you exactly which steps move into one system and how the migration will run.